Our People


Managing Directors
David A. Simon, CLU®, CFP®

David Simon is Managing Director and co-founder of SRS Capital Advisors. He originally founded the firm in 2004 (formerly called SimonDavis Asset Management, Inc.) under the premise of providing clients with a higher level of service by building an independent firm free from conflicts of interest.

DAVID OVERSEES THE MANAGEMENT OF THE FIRM AND FOCUSES ON INVESTMENT SOLUTIONS, BUSINESS DEVELOPMENT, ADVANCED FINANCIAL PLANNING, BUSINESS SUCCESSION PLANNING, AND ESTATE PLANNING SOLUTIONS. HE ALSO SERVES ON THE INVESTMENT COMMITTEE.

David A. Simon, Managing Director

David earned his M.B.A. from The Colgate Darden Graduate School of Business Administration at the University of Virginia and a B.S. from Arizona State University. While attending the University of Virginia, he received advanced training in federal income taxation, estate planning, and gratuitous transfer taxation at the University of Virginia School of Law. David is a Certified Financial Planner (CFP®) and a Chartered Life Underwriter® (CLU®). In 2015, David was awarded an honorary appointment as a Visiting Executive Lecturer at the Darden Business School at the University of Virginia.

David is a current or past board member of: CollegeInvest® (State of Colorado’s 529 Plan), Colorado I Have a Dream Foundation (Past-President), ACE Scholarships, Darden Alumni Board, Parkinson’s Association of the Rockies, Southwest Counseling Associates (Past-President), and NAIFA (Past-President).

David, his wife Julia, and his three sons, Jack, Henry and Thomas now reside in Cherry Hills Village, Colorado where they enjoy skiing, golfing and the other outdoor activities Colorado has to offer.

Michael P. Riordan

Michael P. Riordan is Managing Director and co-founder of SRS Capital Advisors.

MIKE OVERSEES THE MANAGEMENT OF THE FIRM AND FOCUSES ON ALL FIRM OPERATIONS AND FINANCE, MARKETING, AND CLIENT SERVICE. HE ALSO SERVES ON THE INVESTMENT COMMITTEE.

Michael P. Riordan, Managing Director

Prior to founding SRS, Mike was a Senior Vice President and General Manager of Analytics at MarketBridge, Corp., a global strategy consulting and solutions firm. Mike led C-level engagements with Fortune 500 companies around the world and has implemented programs in North America, Latin America, Europe, and Asia/Pacific. He has deep experience in the Financial Services, Technology, and Retail/CPG industries with major clients including MasterCard, Bank of America, Humana, HP, Microsoft, SAP, Office Depot, Gatorade, and Dr Pepper.

Prior to joining MarketBridge, Mike held a series of positions at Host Communications (now IMG College) including General Manager, Big 12 Conference, and CFO of the University Group.

Mike holds a B.A. in Economics from the University of Virginia as well as an M.B.A. from Virginia’s Darden Graduate School of Business Administration. Mike is married with two children.

Patrick C. South

Patrick C. South is Managing Director and co-founder of SRS Capital Advisors.

PATRICK OVERSEES THE MANAGEMENT OF THE FIRM AND FOCUSES ON INVESTMENT SOLUTIONS, BUSINESS DEVELOPMENT, AND CLIENT SERVICE. HE ALSO SERVES ON THE INVESTMENT COMMITTEE.

Patrick C. South, Managing Director

Prior to founding SRS, he was a Vice President at Hirtle, Callaghan & Co. At Hirtle Callaghan, Patrick was responsible for client service and business development in the Mid–Atlantic and Midwest regions. Patrick counseled a broad group of clients that included individuals and families, foundations, endowments, pension plans, and non-profit organizations. For those clients, Patrick designed, structured, and implemented customized and comprehensive investment portfolios to best meet their specific goals and objectives.

Prior to joining Hirtle Callaghan, Patrick worked in the Private Client Services Group at Lehman Brothers in Chicago, where he was responsible for asset allocation and securities selection advice to individual clients. Patrick began his career in sales and marketing at U.S. Steel.

Patrick holds a B.A. in American Studies from Cornell University and an M.B.A. from the Darden Graduate School of Business Administration at the University of Virginia. Patrick is a Chartered Financial Analyst® (CFA®) charter holder and a member of the CFA Society of Philadelphia. Patrick is married with two children.

Daniel A. Noven, CPA/PFS

Daniel Noven is a Managing Director of the NFG division of SRS Capital Advisors. Dan originally founded Noven Financial Group (NFG) in 1995 and served as President of the firm until it merged with and became a division of SRS Capital Advisors in 2020.

DAN OVERSEES ALL OF THE DAY-TO-DAY OPERATIONS OF THE NFG DIVISION AND SERVES AS A MEMBER OF THE INVESTMENT COMMITTEE.

Daniel A. Noven, Managing Director of NFG

Dan has a Ph.D. in Business Administration with an emphasis in Behavioral Finance and Psychology, a Master of Taxation (MT), and a Bachelor of Science in Finance. He has been a Certified Public Accountant (CPA) in the state of Colorado since 1982. He is a Chartered Retirement Plan Specialist (CRPS®). He is certified in Financial Forensics (CFF®) and is also certified as a Personal Financial Specialist (PFS), both by the American Institute of Certified Public Accountants.

Dan also founded and managed N&A Professional Group, P. C. in 2008. Prior to 2008, he was President of D. A. Noven & Associates, P. C., which he established in 1992. D. A. Noven & Associates P. C. changed its name to Noven & Rosenbaum P. C. in 1999 and then Noven & Robert, P. C. in 2005.


Portfolio Managers
Paul W. Davis

Paul W. Davis is a Portfolio Manager at SRS Capital Advisors, joining the firm in 2004.

PAUL SERVES AS A MEMBER OF THE INVESTMENT COMMITTEE AND LEADS ALL OF THE TECHNICAL ANALYSIS AND STRATEGIES AT SRS. HIS UNIQUE APPROACH TOWARD RESEARCH AND INNOVATIVE METHODOLOGIES ARE THE FOUNDATION OF OUR MONUMENT INVESTMENT STRATEGY, WHICH IS AN EQUITY PORTFOLIO GROUNDED IN PAUL'S TECHNICAL ANALYSIS.

Paul W. Davis, Portfolio Manager

Paul is a published author on capital preservation research in volatile markets and has been featured in Active Trader Magazine. Prior to joining SRS, Paul was a registered representative at Royal Alliance Associates, Inc. and Integrated Resources Equity Corp.

Jeffrey J. Loehr, MBA, CFA®

Jeff is a Portfolio Manager at SRS Capital Advisors, joining the firm in 2016.

HE SERVES AS A MEMBER OF THE INVESTMENT COMMITTEE AND BRINGS OVER 20 YEARS OF EXPERIENCE MANAGING UP TO $2 BILLION IN ASSETS FOR BOTH INSTITUTIONAL AND INDIVIDUAL CLIENTS, ACROSS VARIOUS INVESTMENT STYLES.

Jeffrey J. Loehr, Portfolio Manager

Jeff’s background in both investment analysis and fund management provides unique perspective and insight into the numerous investment opportunities available to our clients. Prior to joining SRS, Jeff was a Partner and Portfolio Manager at Denver Investments, where he and his team were responsible for management of the firm’s Small, SMID, and Mid-Cap Growth products.

Jeff holds a B.S. in Psychology from the University of South Florida and an M.B.A. from the Daniels College of Business at the University of Denver. Jeff is a Chartered Financial Analyst® (CFA®) charter holder and a member of the CFA Society of Colorado. He is a former world-ranked tennis player and is married with three children.


Vice Presidents of Client Services
Jeffrey W. Apps

Jeffrey W. Apps is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2011.

JEFF SPECIALIZES IN DISCRETIONARY ASSET MANAGEMENT, WEALTH TRANSFER ADVISING, AND ESTATE PLANNING. JEFF HAS BEEN IN THE FINANCIAL SERVICES INDUSTRY SINCE 2001.

Jeffrey W. Apps, Vice President, Private Client Services

He began his career at AXA Advisors, LLC where in 2002 he was national recognized as their third top financial planner. He gained additional industry experience at Alpine Trust & Asset Management serving clients in Eagle and Summit counties and Steamboat Springs.

Jeff holds a B.A. in Letters & Science from the University of Wisconsin – Madison. He is a former Ironman athlete, bike racer, and marathon runner. He is married with three children.

Patrick D. Johnson, CFP®, CLU®, ChFC®

Patrick D. Johnson is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2007.

PATRICK SPECIALIZES IN A HOLISTIC WEALTH FINANCIAL PLANNING METHODOLOGY, DISCRETIONARY ASSET MANAGEMENT, AND INSURANCE.

Patrick D. Johnson, Vice President, Private Client Services

Patrick began his career in financial services in 1996 and has served clients in a litany of capacities: as a traditional investment broker; as a Vice President in the Trust Department with a large super-regional bank in the capacity of a financial planner helping the bank’s high net worth clients; and, as the president of a life insurance brokerage general agency.

Patrick believes strongly in giving back to the client-advisory community and has served on a local level as: President of the Financial Planning Association (FPA); Board of National Association of Insurance and Financial Advisors (NAIFA); Speaker for Continuing Education for Estate Planning Attorneys, CPAs and Life Insurance Agents.

Patrick holds a B.A. in English from Furman University. In addition, he also holds the following professional designations: Certified Financial Planner (CFP®), Chartered Life Underwriter® (CLU®), and Chartered Financial Consultant® (ChFC®).

Patrick is married to Jenny, his wife of twenty years. Patrick and Jenny have two children and live in Woodland Park, Colorado.

Brian D. Chase, CPA/PFS

Brian Chase is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2020 as a part of the merger with Noven Financial Group (NFG). Brian originally joined NFG in 2016.

BRIAN SPECIALIZES IN DISCRETIONARY ASSET MANAGEMENT, COMPREHENSIVE FINANCIAL PLANNING PARTICULARLY FOR COMPLEX CASES, AND ESTATE PLANNING.

Brian D. Chase, Vice President, Private Client Services

Brian has a B.S. in Business Administration with an emphasis in Accounting and he is a Certified Public Accountant (CPA) in the state of Colorado. He is certified as a Personal Financial Specialist (PFS) by the American Institute of Certified Public Accountants (AICPA). He is also a Certified Valuation Analyst® (CVA®) by the National Association of Certified Valuation Analysts.

Brian Chase is also a Partner at JDS Professional Group (JDS) which he joined in 2006. Prior to 2006, he was President of Fay, CPA, P.C. which was incorporated in 1994. Fay, CPA, P.C. was formed by Elizabeth A. Fay and Mr. Chase joined the practice in 1994, became partner in 1997, and sole owner in 2003.

Albert G. Flores, CFP®, AAMS®

Albert G. Flores is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2015.

ALBERT HAS BEEN IN THE FINANCIAL SERVICES INDUSTRY SINCE 2006.

Albert G. Flores, Vice President, Private Client Services

He started his career at RBC Wealth Management in Cheyenne, WY before transitioning to Charles Schwab in Denver, CO in 2008. He joined Seal Financial Services in 2011.

Albert holds a B.S. in Business Management from Presentation College – Aberdeen. He is a Certified Financial Planner (CFP®) and Accredited Asset Management Specialist® (AAMS®). Albert is married with two children.

C. Todd Pevarnik, MBA

Todd Pevarnik is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2009.

TODD SPECIALIZES IN DISCRETIONARY ASSET MANAGEMENT, PLANNING, AND INSURANCE.

C. Todd Pevarnik, Vice President, Private Client Services

Prior to joining SRS, Todd served as a financial advisor for Wells Fargo Advisors. He began his financial services career as a licensed broker with A. G. Edwards & Sons. He also has several years of experience as a corporate accounts executive and sales engineer.

Todd holds a B.S. in Electrical Engineering from Bucknell University and an M.B.A. from the University of Denver’s Daniels College of Business. He is married with two children.

Bill Freeman

Bill Freeman is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2023.

PRIOR TO JOINING SRS, BILL SPENT 17 YEARS AT JP MORGAN AS A MANAGING DIRECTOR ON THE INSTITUTIONAL SALES TEAM COVERING INVESTOR CLIENTS PRIMARILY IN THE MID-ATLANTIC REGION.

Bill Freeman, Vice President, Private Client Services

In his last role at JP Morgan, he served as the Global Head of Investor Access. Before JP Morgan, Bill spent 5 years as a Vice President on Citigroup’s institutional sales team covering clients in the mid-Atlantic region. Bill also spent two years at Janney Montgomery Scott as a member of the Money Management team helping high net worth brokers select investments for their clients

Bill holds a B.A. from Cornell University (double major in French & Sociology). Bill was also was a member of the soccer team and was captain his senior year.

Bill is from Philadelphia, and currently lives in Chestnut Hill with his wife Kimberly and their three children. Bill serves on the boards of SCH Academy, Freeman’s Auctions, and Cornell Men’s Soccer Alumni.

Geraldine A. Janiczek, ChFC®, MSFS, AEP®

Geraldine (Gerry) Janiczek is a Vice President, Private Client Services at the NFG division of SRS Capital Advisors, joining the firm in 2020 as a part of the merger with Noven Financial Group (NFG). Gerry originally joined NFG in 2008.

GERRY SPECIALIZES IN DISCRETIONARY ASSET MANAGEMENT AND FINANCIAL PLANNING.

Geraldine A. Janiczek, Vice President, Private Client Services

Geraldine Janiczek has a Masters of Science in Financial Services (MSFS) with two certificates; one in Estate Planning and Taxation and one in Financial Asset Management. She is a Chartered Financial Consultant® (ChFC®) and an Accredited Estate Planner® (AEP®).

Prior to joining NFG, Geraldine Janiczek was a financial advisor at Columbia Benefits, LLC and at Janiczek Financial Advisors, LLC from 2003 to 2008. She was also an advisor and Managing Director at Janiczek & Company, Ltd. from 1991 to 2002.

Terry Hall, DVM, CFP®

Terry Hall is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2016.

TERRY RECEIVED HIS CFP® (CERTIFIED FINANCIAL PLANNER PRACTITIONER) LICENSE IN 2000 AND ACTIVELY MANAGES INVESTMENT ASSETS FOR INDIVIDUALS AND FAMILIES, PLUS QUALIFIED RETIREMENT PLANS FOR SMALL BUSINESS OWNERS INCLUDING CUSTOMIZED DESIGN, SET-UP, ADMINISTRATION, PORTFOLIO MANAGEMENT AND INVESTMENT STRATEGY DEVELOPMENT AND IMPLEMENTATION.

Terry Hall, DVM, CFP, Vice President, Private Client Services

Previously Terry founded and led Acacia Investment Advisors, LLC. Terry received his B.S. and D.V.M. degrees from Michigan State University. After being a clinical veterinarian and owner of multiple practices for 20 years Terry began the process of returning to graduate school to pursue a Master’s degree specialization in veterinary surgery.

During the process of preparing to return to graduate school, Terry realized his interest to pursue specialization had changed from veterinary medicine to business, finance and investment management. He changed his focus and career, and completed business, finance, and investment management training at Purdue University Krannert School of Business, Metro State University of Denver and The College of Financial Planning.

He also provides evaluation and ongoing business and financial consulting services to veterinary practice owners focusing on enhancing revenue growth and profitability systematically while enhancing patient care and client service.

Terry is married with two sons, two daughters-in-law and four grandchildren.

Gregory P. Seal, CFP®, MBA

Gregory P. Seal is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2015.

GREG HAS A THIRTY-YEAR TRACK RECORD FOR HELPING INDIVIDUALS, FAMILIES, AND BUSINESSES MANAGE 401(K), CASH BALANCE AND OTHER RETIREMENT PLANS, MULTI-GENERATIONAL WEALTH, AND SUDDEN WEALTH SUCH AS INSURANCE SETTLEMENTS OR INHERITANCES.

Gregory P. Seal, CFP®, MBA, Vice President, Private Client Services

His other expertise involves aiding those who are coping with life-changing events, including sudden disabilities, divorce and the loss of a spouse or loved one. He spent most of his career as President and co-owner of Seal Financial Services, Inc.

Greg earned his M.B.A. from Regis College in Denver and his undergraduate degree from Westminster College in Salt Lake City, Utah. He is an avid family man, fly fisherman and tennis player, residing in Denver, Colorado.

Anjanette M. Phetteplace, CPA, CFP®

Anjanette (Angie) Phetteplace is a Vice President, Private Client Services at the NFG division of SRS Capital Advisors, joining the firm in 2020 as a part of the merger with Noven Financial Group (NFG). Angie originally joined NFG in 2001.

ANGIE SPECIALIZES IN DISCRETIONARY ASSET MANAGEMENT AND FINANCIAL PLANNING.


Anjanette has earned her Bachelor of Science in Accounting. She is a Certified Public Accountant (CPA) in the state of Colorado and is a Certified Financial Planner (CFP®).

Angie also owns N&A Professional Group, P.C. (N&A), a Certified Public Accounting firm.

Catherine Hammond, JD

Catherine is a Vice President, Private Client Services at SRS Capital Advisors, joining the firm in 2014.

CATHERINE JOINED SRS CAPITAL ADVISORS BELIEVING THAT SURROUNDING HER CLIENTS WITH A TEAM OF PROFESSIONALS, EACH WITH THEIR OWN UNIQUE AREAS OF EXPERTISE, IS THE MOST CLIENT-ORIENTED APPROACH.

Catherine Hammond, JD, Vice President, Private Client Services

Catherine is a Juris Doctorate with over twenty years' experience whose law practice focuses solely on estate planning. As part of her commitment to the financial lives of her clients, Catherine is also a licensed investment advisor who helps clients find peace of mind with their financial resources utilizing a well-rounded approach which takes into account all the crucial aspects: legal, investment management, insurance, and taxes.


Directors, Executive Coordination and Operations
Philip J. Cook

Philip Cook is a Director, Private Client Services at SRS Capital Advisors, joining the firm in 2021 as a part of our East Cost team.

PHILIP SPECIALIZES IN DISCRETIONARY ASSET MANAGEMENT, INVESTMENT ANALYSIS, AND CLIENT PORTFOLIO MANAGEMENT.


Philip has a B.S. in Economics from the Pennsylvania State University. He is also a Chartered Financial Analyst® (CFA®).

Philip began his career at Hirtle, Callaghan & Co., where he was most recently a Vice President, Portfolio Manager.

Melissa N. Seliquini

Melissa N. Seliquini is a Director of Financial Operations at Seal Financial Services, a division of SRS Capital Advisors, Inc., joining the firm in 2015.

MELISSA HAS BEEN IN FINANCIAL SERVICES FOR OVER 13 YEARS WITH AN EMPHASIS ON TRADING AND BACK OFFICE OPERATIONS SUPPORT INCLUDING CREATING QUARTERLY REPORTS.

Melissa N. Seliquini, Director of Financial Operations

Prior to joining Seal, Melissa worked for Capital Allocation & Management and Charles Schwab & Company.

She is married and has a daughter. She enjoys reading and spending time with family.

Ashley Castelli

Ashley Castelli is an Operations Manager spanning all divisions of SRS Capital Advisors, including the firm’s NFG division. Ashley joined the firm in 2020.

ASHLEY SUPPORTS THE FIRM'S MANAGEMENT TEAM WITH ALL ASPECTS OF ADMINISTRATIVE OPERATIONS.


She holds a B. S. in Human Resources from California State University.

Prior to joining SRS/NFG, she had extensive experience in a variety of industries, including most recently serving as a Client Service Specialist for Capstone Financial Group.

Janice Frahm

Janice Frahm is an Administrative Assistant to Patrick D. Johnson.

Janice Frahm, Administrative Assistant